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bibliography: Zagorodniuk, I., K. Ocheretna, S. Kharchuk, M. Korobchenko. 2021. Symbol species, days and years of animals in natural history events and museum activities. Geo&Bio, 20: 135–159. (In Ukrainian) title: Symbol species, days and years of animals in natural history events and museum activities Види-символи, дні та роки тварин у природознавчих заходах та діяльності музеїв doi: http://doi.org/10.15407/gb2013 authors (with orcid and affiliation): Igor Zagorodniuk http://orcid.org/0000-0002-0523-133X National Museum of Natural History, NAS Ukraine (Kyiv, Ukraine) Kateryna Ocheretna,
Institute of Zoology NAS of Ukraine (Kyiv, Ukraine) Kyivo-Pecherskiy Lycee No. 171 “Leader” (Kyiv, Ukraine) Sergiy Kharchuk,
Ukrainian Theriological Society, NAS Ukraine (Kyiv, Ukraine) Maryna Korobchenko,
National Museum of Natural History, NAS Ukraine (Kyiv, Ukraine) summary: The paper presents an analytical review of focal
animal species as those that are important in sharing natural history knowledge
and in the development of environmental initiatives. A detailed analysis of the
history and experience of using such animals in the practice of education and
museology in the world and in Ukraine is presented. Among the most famous areas
of the topic are as follows: 1) attention to wild animals versus attention
to domestic ones, 2) formation of a pool of zoo-mascots for different
activities and increase the ranking of such species or groups of species, 3)
development of zoosymbolism in all forms of activities related to nature
(scientific societies, publications, schools-seminars, natural history
museums), 4) formation and development of the idea of years of animals (mammal
of the year, bird of the year, insect of the year), and 5) formation, share,
and development of ideas of special days (bat night, lark day, etc.). The
analysis of world and Ukrainian experience showed that the most effective forms
of dissemination of knowledge are as follows: 1) production of various
small printed products (stickers, calendars, envelopes, stamps, prints), 2) production
of more complex forged or minted products (badges, coins, medals), 3) use of
paraphernalia on various consumer goods (caps, T-shirts, mugs, balloons,
fountain pens, notebooks), 4) holding special promotions, quizzes, contests or
quests on thematic days (European Bat Night, International Bird Day, Whale
Protection Day), and 5) production and participation in the production of
special media products or initiation of social networks (social advertising,
documentaries, round tables on the radio and flash mobs on social networks).
All these forms of activity can be developed within the "background"
work of natural history museums, among them the simplest and least expensive
are the days and years of certain animal species that can be performed within
the existing exhibitions, complementing such events with interactive forms of
work with visitors (competitions, excursions, lectures, presentations of
thematic paraphernalia). All this is aimed at sharing knowledge and increasing
social attention to the issues of biological diversity, sustainable nature and
sustainable community development. Correspondence to: Igor Zagorodniuk; National Museum of Natural History, NAS Ukraine; 15 Bohdan Khmelnytsky St, Kyiv, 01030 Ukraine; e-mail: zoozag@ukr.net; orcid: 0000-0002-0523-133X References (DOI = 17) Barkaszi, Z., Gaydash, O. Zoological collections: amassment, inventory, identification (report on the XXIV Theriological School). Theriologia Ukrainica, 17: 119–125. (In Ukrainian) https://doi.org/10.15407/pts2019.17.119 Barshteyn, V. Yu. 2020. Entomologists and insects in the world medallic art. Scientific Developments of Ukraine and EU in the Area of Natural Sciences : Collective monograph. Izdevniecība Baltija Publishing, Riga, 1–17. https://doi.org/10.30525/978-9934-588-73-0/1.1 Bats of the Carpathian Region: Collection of articles. Ed. by I. Zagorodniuk. Ukrainian Theriological Society, NAS of Ukraine, Kyiv, Rakhiv, Krakow, 1–96. (Series: Novitates Theriologicae; Pars 3). (In Ukrainian & English)] Belov, O. F., G. I. Shapovalov. 2008. 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